CREATIVE CONSULTANT, FASHION STYLIST, BRAND STORYTELLER
Katerina Nikolaeva is a Dubai-based multidisciplinary creative working at the intersection of fashion, visual storytelling, and production. With over 8 years of experience, she brings together high-end styling, content direction, and brand campaigns to create emotionally resonant, elevated fashion narratives.
She has worked with globally recognized names such as Vogue Arabia, Cartier, Piaget, Farfetch, Net-a-Porter, BVLGARI, Threads Styling, Meraas, among others - crafting everything from editorials to commercial campaigns and branded content.
Katerina’s background spans both on-set styling and behind-the-scenes creative direction: leading visual concepting, campaign moodboarding, art direction, and storytelling across digital platforms. In 2024, she launched ORANJRY, her own fashion experimental concept, overseeing everything from product design to campaign production and immersive pop-ups.
She also serves as a styling mentor at the FAD Institute, empowering the next generation of creatives through workshops on commercial styling, trend research, and fashion identity.
Whether she's directing a shoot, shaping a brand narrative, or producing content that moves culture, Katerina blends creativity, strategic thinking, and a sharp visual eye into every project.
PUBLICATIONS
Vogue Arabia, Elle Arabia, Grazia, Tatler Hong Kong, Harper’s Bazaar, L’Officiel, Schön!, Russian Emirates, more...
CAMPAIGNS AND COMMERCIALS
Cartier, Piaget, BVLGARI, Farfetch, Net-a-Porter, Burberry, Azza Fahmy, BMW, Meraas, Level Shoes, Emirates, Threads Styling, Marriott Group, Tryano, Jwana Hamdan, Ether, Apple, Samsung, more..
RUNWAYS AND EVENTS
Styled for Burberry and Boucheron fashion shows; led styling for Fashion Forward Dubai and Mercedes-Benz Fashion Week. Previously contributed to TV shows for MBC TV and regional influencer activations.
FASHION EDUCATION
Polimoda — Fashion Styling & Creative Direction.